Globalizer is a fast-growing online agency handling
media buys for dozens of
advertisers across over
75 countries. Globalizer
handles all types of online
media, but specializes in
the social media space.
This ad is for a hugely successful campaign for an
application that Globalizer runs all over the web across many
of the largest networks; however, Facebook is their largest
source of quality users.
"We highly recommend Facebook for anyone who is
serious about online advertising."
"The targeting, in particular, has delivered
big wins on on campaigns across a dozen industries in more than
"Unlike search, where you only reach people
running a given query at a specific time, Facebook lets you
reach users by broader, deeper attributes, at any time."
TEST "For us,
images and headlines are the most important click drivers, and
for each new campaign we test at least ten of each."
INTERNATIONALIZE "12% of Canadian users list their language
as French. You'll get much better results incorporating this
fact into your campaigns, and targeting French copy to that 12%
and English copy to the rest."
BUILD RELATIONSHIPS "The final ingredient to Globalizer's
success has been the team we've worked with at Facebook. Their
input has been invaluable in helping craft our campaigns and
reach the right audience. Whether in helping with translations,
making targeting suggestions, confirming policy, or keeping us
on top of the latest creative tips,they've helped Globalizer
Case study by Joe Frevola & Mark Colacioppo,co-founders