JOSEPH FREVOLA
VICE PRESIDENT ONLINE MARKETING
Vice President Joseph Frevola began his career in direct marketing at Publishers Clearing
House in 1998 where he was quickly promoted to Senior Manager of the Planning and Forecasting
Department. Joseph supervised this group for three years, as it forecasted the quantities sold
for all merchandise and magazines promoted during that time period and provided research/recommendations
for pricing and placement of products to be offered in offline mailings, as well as online campaigns
for PCH.com. In 2003, he co-founded online marketing firm Clockwork Advertising, which was purchased in
2005 by Hot Rocket Marketing and subsequently acquired by publicly traded Traffix, Inc. As EVP of
Online Marketing in Traffix' Hot Rocket Marketing division, Joseph was responsible for their online
media buying and helped to launch RocketProfit.com and develop it into one of the industry's leading
affiliate networks.
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MATT GATELY
VICE PRESIDENT BUSINESS DEVELOPMENT
Also an alumni of Publishers Clearing House, Matt Gately served a variety of roles in the direct
mail division of PCH, including Testing and Analysis, Contest and Promotion Development, Strategic
Prospecting, New Ventures and ultimately overseeing the entire marketing budget for the critical
Customer Merchandise program responsible for two-thirds of company profit. In 1999, Matt joined the
small team of hand selected employees in the relaunch of PCH.com. Matt initiated the first third
party advertising programs to PCH.com which quickly grew to account for the majority of revenues
and profit for the independently operated start-up, and was subsequently responsible for establishing
and executing all media buying for the site.
In 2006, Matt joined eMusic, the #1 site for independent music, as Senior Director for Online
Marketing and in addition to spearheading their online media buying efforts, was also responsible
for developing several new partnerships which helped generate significant incremental profit that
are still in place today. Matt graduated St. John's University in 1990 with an MBA in Marketing
Management and as a member of Beta Gamma Sigma, the international honor society for business.
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PHIL COLACIOPPO
VICE PRESIDENT AFFILIATE MARKETING
Phil Colacioppo began his career in online marketing with Hot Rocket Marketing in 2001. In 2003,
he co-founded the online marketing firm, Clockwork Advertising, which was purchased in 2005 by Hot
Rocket Marketing and subsequently acquired by publicly traded Traffix, Inc. As Director of Marketing
in the Traffix Hot Rocket Marketing division, Phil managed many of their online media buying
campaigns and helped to launch RocketProfit.com. After RocketProfit's launch, Phil shifted his
efforts to publisher/advertiser recruitment and management. Soon after Traffix merged with New
Motion (dba Atrinsic), Phil was promoted to VP, Affiliate Marketing & Media Buying where he oversaw
all of Atrinsic's distribution efforts for both internal properties and third party advertisers
and was responsible for overseeing the ad server migration, publisher recruitment and monetization
efforts of social advertising network, ShopIt Media.
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